Liam Payne continues to model for HUGO with another steamy shoot.

The former-One Direction member posed shirtless in what looks like a stable, and he’s got us saying haaaaaay! 

Sporting Hugo from head waist to toe, it’s not unusual for Payne to promote the fashion label without wearing anything. Last year, Payne caused a stir on social media when his first visual collab with the brand saw him sitting naked on a director’s chair, and covering his crotch with a nearby curtain. At the time he referred to it as “softcore porn”.