‘Does size matter?’ is a question long-pondered by the queer community. And a new app, designed for men with smaller-than-average appendages, is setting out to prove that it doesn’t.

Dinky One is designed for men who are not “Hung?” in a bid to combat stigma, size-shaming and prove that even the less endowed are deserving of love.

“Some men are big, some average and some below average,” said Minns in a press release. “Dinky One lets smaller men date people outside their circle of friends with the safety that everyone using the site is fully aware. Members can focus on shared interests and get on with dating.”

Do people date inside their friendship circle? That’s like incest to us Brits.

Dinky One saw around 27,000 users when it launched on March 9, and they’ve added 5,000 in the past day alone. A fifth of the men who join are gay or bi, but anyone — straight, queer, trans — can join.

Mims adds that he hopes it will “add toward male confidence”.

One 36-year-old user of the app says he prefers to date online, and with Dinky One, “everyone knows it advance”.