One Directioner Liam Payne has been trapping the nation’s thirst extra hard in last few weeks; posing naked on a director’s chair, behind a curtain and now with his bulge pressed up against the camera lens.

All of which has been promo for his new bodywear collab with Hugo Boss. “It got very raunchy, very quickly”, said Payne of the shoot.

“I hadn’t been properly warned about the amount of nudity Mert and Marcus do in their work, let’s say,” he added.

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“There was a lot of tequila involved for this shoot. I mean, the first day we did most of the shots for the capsule collection and then the last shots were the box shots for the front of the underwear packaging – which was just like, “Wow, I get to be the guy on the box,” which was a real moment. I’d never take that for granted.

“And then like the next day, we set up again and the model, Stella Maxwell, she’s in the shoot with me. And it just ended up being a lot more naked than I thought it was – and for her as well. She was also naked. And I was just, you know, “Don’t look!” She was naked behind me and I was thinking, “Liam, don’t look whatever you do.”

We wonder if she was as courteous as him…

“I mean it was just a room full of five or six people and a hell of a lot of tequila to get me to this level. I was standing there and all of a sudden it was, ‘Right, OK, take them off.’ I’m like, ‘Really? Take them off? Off, off? Like on-the-floor off? Oh, my God.’

“And there was a real hollow moment afterwards where I was sitting outside smoking a cigarette thinking, ”I have basically just shot soft-core porn.'”

“For one, my mum is going to kill me. For another thing, I don’t know how far this is going to go… That was just the first shot! It was a lot of fun to shoot but my mum wasn’t best pleased.”

Well, considering it was a shoot for Hugo Boss, we think you can rest assured you’re not going to get tricked into a gangbang or pimped out as a sex slave.