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Tumblr’s Traffic Nosedives After Ban on NSFW Content

We’re not sure how Tumblr expected to get more views by disowning such a huge part of its existing community. Who knows, maybe they didn’t. We wonder though if they expected their traffic to fall by over 150 million.

Before the ban went into place on December 17th, Tumblr’s traffic was estimated at 521 million page views a month. One month following the ban, and the platform’s traffic had dropped by 84 million.

A chart displaying how Tumblr traffic has fallen since its porn ban went into effect, using data from SimilarWeb.

By the end of February, their average monthly page views were at 370 million, a drop of over 150 million.

Well, we can’t say that we’re happy about this, but we’re definitely typing this while grinning from ear to ear. Tumblr shot themselves in the dick, and we wouldn’t even go to a party if their PG-ass invited us.

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