Grindr is aiming to turn “No Blacks, No Asians, No Fems” into “No Racism, No Transphobia, No Femmephobia” with their latest campaign which sees the brand adjusting their abuse and harassment policies.
The hook-up and (occasionally) dating app posted a rather cryptic video to their Instagram account, which hears a voice state: “When [someone] says to me that I don’t date black people… that can be referred to as sexual racism.” The clip ends with the brand’s logo, replacing the G with a K (that’s not drug talk trashbags!) to make, Kindr.
Grindr has faced countless criticism and even lawsuits against its tolerance policy about where the lines of discrimination and mistreatment lie, but also what in the ham sam Grindr is going to do about it occurring on their platform.
We’ll be interested to see what they roll out in September…