It can be hard to make an impression in the fashion industry, but Oliver Cheshire is putting his best bulge forward and making an impression in his white briefs.

Stripped down to tighty-whities, a crop top and a smize, Cheshire posed on a beach for Attitude’s June Style section. (You know, because despite it still being winter in the UK, some countries do experience sunlight).

The model, who is currently dating singer Pixie Lott, looked like he had a Lott to offer as he flaunted his toned abs – and made everyone in our office feel bad about their fridge decisions.

Photos: Christian Oita