It seems Andrew Christian have been listening to our critique about pushing their brand promos into the boundaries of tacky softcore; returning to their comical, cheeky and fun concept of ‘Bubble porn’. Not only do the ideas require some form of thought behind them, there’s just something so much sexier about a brand that doesn’t take themselves too seriously. Like, you sell neon jockstraps and you’re tryna be all smouldering?

We much prefer this type of promo, boys:

Hold up! Are those see-through gym pants? NEEDED! PRs get in touch.