WAIT A MINUTE. HOLD THE PHONE. Behold the hottest swimwear for S/S15. As sported by fashion icon Bobby Norris of The Only Way Is Essex. Yes, it may just look like a cock in a sock. That’s probably because it is. How have we allowed this to happen? But more importantly, WHO is telling Bobby that this is OK? You may remember last year, he flaunted the ever flattering asymmetric thong in Marbella:

Before that couture ball bag in Ibiza:

Well, now, behold the “swimming sock” as BuzzFeed have named it…

LOOK OUT TENERIFE.

We’d personally rather put our dick in a piraña’s mouth. Available at all awful stockist nationwide.