BOX menswear has a new celebrity sponsorship; former The Only Way Is Essex cast member Dan Osborne. The reality star joined the likes of Brandon Myers in representing the brand.

Parading around a hotel room in a pair of tighty-whities, we think he got the job done. And considering he’s stripped on stage for the Dreamboys, for other undie brands and magazine spreads, we’d expect nothing less.

These days the personal trainer seems to headlines more frequently for his off-on relationship with Jacqueline Jossa (zzz… wake us up, never). But this is how we prefer to see him; without his wife, the drama, and his clothes.