Actor Matt Wilkas may be loving life with his partner Gus Kenworthy, but his character in a new music video is quite the opposite. Starring in Natti Vogel’s Brown Rice, Wilkas is seen promoting underwear brands online, working out tirelessly at the gym and engaging in chemsex.

“The video brings mental health, sexual health, toxic masculinity, and critique of vain social media culture to the forefront of the national conversation,” reads the release.

“What goes on behind the scenes with those beautiful people who seem to have it all?”

The video, which is sure to strike a brutal chord with many men, exposes the stark realities of homosexual escapism while outlining the depths humans will go to avoid loneliness and finally feel noticed.

For more of Natti’s music, follow him on Spotify